Thomas Built Buses is the leading the charge in EV school buses. School districts applied for funds in order to change their fleet from gas powered trucks and I had to create a campaign of banner ads and social posts to help the districts choose Thomas over the other EV bus brands.
To create a fluid campaign of banner ads and paid social media ads to make sure the school districts chose Thomas as their EV bus. I used the colors of the Jouley brand within Thomas so separate the EV branding from the traditional school bus
Client Dailmler Truck North America
Agency HMH | Broadhead
Completed Fall 2022