Detroit Technology is a brand under the parent company Daimler Truck North America leading the charge in EV trucking. I was assigned a few projects with Detroit, one creating a truck wrap and another creating a 10 page ad for a magazine.
Both the truck wrap and the Switch ad were extensions of previous campaigns. Detroit had their standard wrap for the eCascadia truck, and my job was to implement part of the NFI branding into their wrap given a limited budget. With the 10 page ad I used the trees and forest to imply the truck is good for the environment, along with the information as to why its important to take the switch to EV trucks
Client Daimler Truck North America
Agency HMH | Broadhead
Completed Fall 2022