Nomada is a boutique hotel in Medellín, Colombia with a hostel-like vibe. It is a place for people who are remote workers and digital nomads can meet each other, collaborate and become friends. Modern facilities, community and security are most important ot these travellers. Nomada is not limited to people working, as it attracts all travellers 25-35 looking for a home away from home.
To create a color pallete and vibe to Nomada that expressed community and security while also giving homage to the local Colombian culture. The logo gives an organic yet stable feeling and the colors are all based on natural aspects of Medellín. The typefaces Sauna and Dita give a feeling of positivity and community while also being comforting and fun. The patterns within the brand are inspired by other geometric patterns in traditional Colombia to pay homage to the location.
Class Branding & Packaging
Professor Bradford Prairie/Candice Lopez
Completed Fall 2020