e-commerce web design

An e-commerce website for a new trendy backpack brand


Wandrpak is a new brand of backpack and travel gear. They wanted an e-commerce website to jump into the market with some well established brands, Wandrpak differentiates themselves by creating products built by travelers for travelers.


Wandrpak needed a mark that made themselves stand out from their competition, We decided on a symbol that incorporated both the W and a mountain range. The website uses a lot of imagery to invoke the feelings of fun and adventure. We also used a smooth checkout flow to have an easy to use site.

Industry e-commerce retail

Class Interaction Design

Professor Leanna Jones

Fall 2020

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