Wandrpak is a new brand of backpack and travel gear. They wanted an e-commerce website to jump into the market with some well established brands, Wandrpak differentiates themselves by creating products built by travelers for travelers.
Wandrpak needed a mark that made themselves stand out from their competition, We decided on a symbol that incorporated both the W and a mountain range. The website uses a lot of imagery to invoke the feelings of fun and adventure. We also used a smooth checkout flow to have an easy to use site.
Industry e-commerce retail
Class Interaction Design
Professor Leanna Jones
Completed Fall 2020